Seth's Blog: Shiny objects

Seth's Blog: Shiny objects: "Shiny objects
If you're a hunter, are you wasting your gift chasing shiny but ultimately worthless objects?
And if you're a farmer, are you wasting your resources by planting and nurturing a crop that's fashionable but without real value?
It might be fun to win a Grammy or dominate your category in terms of market share, but what's it worth if it doesn't support the actual goal?
Marketing is more powerful than ever. We have more leverage than ever before. Which makes picking your milestones and your goals more critical than it has ever been.
Posted by Seth Godin"

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I spend so much time in the frenetic online world that this blogpost resonated with me and made me ask...am I spending my time wisely?

Are you?