The three rules of effective real estate marketing

The three rules of effective real estate marketing This Viral Housing Fix

"Think about it," Dan McCarthy writes. "If 54 million people are searching real estate web sites, but only 308,000 homes are sold in a month, that means that a lot of people are going to be looking at listings -- and seeing a realtor's personal information -- without taking action. Being a frequent and visible presence in their search is going to benefit a realtor."

Dan's going to tell you three things: 1. Place your listings everywhere. 2. Stand out from the crowd. 3. Network -- in person and digitally.

And I don't care where you are, I don't care who you are, the fact is, when people get ready to call a REALTOR, they're going to call the one who most readily comes to mind. This week I wrote an article, I'm going to run in this month's newsletter about impressions and branding and TOMA (Top of Mind Advertising), which was big, back in the day. Calls to mind ads like Wendy's, "Where's the ----" (Beef)," "What spells relief?" (R-O-L-A-I-D-S) and things like "Golden Arches" and Andy of Mayberry and the whistled theme song, The Fishing Hole. We don't remember the words, but we sure know the tune.

TOMA marketing is about just that, being recognized, and as my cousin at Duke says, "It's not enough to be hungry and in line at the trough anymore, it's important to be first."

Basic Social Media Strategies for Real Estate

Basic Social Media Strategies for Real Estate Rebecca Chandler has some great strategies for integrating and implementing Social Media into your Real Estate Business. From setting up your Facebook Personal Profile all the way to creating your Facebook Fan Page. If you haven't started yet, you should. And friend me: http://www.facebook.com/kdmccall it's not as hard as it looks.

Wise Agent - Real Estate Marketing - Contact Management - Transaction Management

Wise Agent - Real Estate Marketing - Contact Management - Transaction Management

This was in my latest Internet Crusade's Talk Digest, I popped over to the website and thought, wow, if I was still in real estate I'd sure give this a try. I was a Top Producer Subscriber, and this looks like a very similar CM application for about 1/2 the money. There's a free trial, so why not?

Simply Home

Simply Home

I was delivering books in Columbus at Derbyshire and saw one of these monitoring stations mounted and installed in their office. What a good way to monitor homes - but better than that - what a great way to keep an eye, or an ear, on a loved one.

"Simply Home"
"When you can't be there. SimplyHome's unique and discreet system of sensors provides in-home support when a family member or caregiver can't be there. A SimplyHome system can enable you to live with confidence in the continued independence of your loved one in their home."

They have no idea I'm blogging about this - I picked up one of their brochures. I think it's a great way to use technology to improve our lives and the lives of our loved ones.

Welcome to your notable world | Evernote Corporation

Welcome to your notable world Evernote Corporation

Uh, oh. More notes for me? The veritable horder of notes, stickies, 3X5's, business cards, palm entries, bookmarks, Favorites, online stickies, WindowsLive, facebook.... Just what we need, a place to stick more notes. I can think of -uh -well, never mind.
I have lots of places to keep up with notes including lateral drawer file cabinets, notebook binders, file card boxes, cd's, floppys, thumb drives, a back up hard drive, Bankers Boxes! I keep up with way too much stugg, but....
If you need a way to keep up with your notes, your clips, dots and jots, and pictures, and parts of emails and webpages, well Evernote may just be the bees knees - or so Gert says.

And free. We like free.

Microsoft Windows Error Reporting

What can be more frustrating than to lose the page you're on, sometimes more than one page when you get an Explorer shutting down message. Problems with a slow browser? Using Internet Explorer? Find troubleshooting solution by Microsoft here, along with some things you might want to try.
Microsoft Windows Error Reporting

Some of these links are as handy as a pocket on a shirt. You're going to love this one.

More Cool Tools for Free

Stopwatch

Ever need to know how fast a web page loads? There are things you can do to make your web page or blog load faster, but don't you need to see measurable results? Well, here ya go. I believe they've thought of everything.

The Official Travel & Tourism Website for North Carolina

The Official Travel & Tourism Website for North Carolina

Anxious to know what's going on this spring in North Carolina? This site posted by the North Carolina Department of Commerce, Division of Tourism, Film and Sports Development is a fine place to start. Here you'll find some awesome links, lovely lodging, special attractions and a wealth of information laid out and waiting to meet your inquiring mind. Have fun.

The Official Travel & Tourism Website for North Carolina

The Official Travel & Tourism Website for North Carolina If you want to know what's happening in NC, this is a great place to start. You'll find the best links in the state here, courtesy of the North Carolina Department of Commerce, Division of Tourism, Film and Sports Development.

Spring Cleaning for Your Business: REALTOR® Magazine

Spring Cleaning for Your Business: REALTOR® Magazine by Tracey C. Velt

Website need freshening, listings need panache, database half dead? Find ideas and inspiration in this straightforward article brought to you by REALTOR magazine online.