Scientific Advertising

Seth Godin writes that no one should work in marketing without having read Scientific Advertising by Claud Hopkins. This book, published in 1923 is still considered to be a fundamental, ground zero, must read. Advertising 101 - produce measurable results. You'll find the book at the above link. Out of print, and past it's copyright, Ian Dewar put this together for general use. Thank you Mr. Dewar.