Seth's Blog: A marketing lesson from the apocalypse

You know, I follow Seth Godin, and if you have any marketing to do, you should follow him, too. Seth's Blog: A marketing lesson from the apocalypse

How can people follow the doomsayers, time and time again? The world is coming to an end, next Saturday.

I love the story of the Prophet who took his people into the mountains to wait and pray for the return of Jesus. The deadline came and went. The Prophet appeared before his confused and unsettled audience. He held up his hands and cried out, "Praise be to God, because of our obedience, by our prayers, the earth has been spared."

Don't think because some thing's not true, it can't be marketed. That happens all the time. It's not the kind of marketing that wins friends, but it is the kind that influences people.

While it's great to be able to think fast, especially in a tight spot, it's better to make decisions that keep you out of a tight spot.

And the doomsayers? Well, they're not always wrong. The real estate bubble burst.