The three rules of effective real estate marketing

The three rules of effective real estate marketing This Viral Housing Fix

"Think about it," Dan McCarthy writes. "If 54 million people are searching real estate web sites, but only 308,000 homes are sold in a month, that means that a lot of people are going to be looking at listings -- and seeing a realtor's personal information -- without taking action. Being a frequent and visible presence in their search is going to benefit a realtor."

Dan's going to tell you three things: 1. Place your listings everywhere. 2. Stand out from the crowd. 3. Network -- in person and digitally.

And I don't care where you are, I don't care who you are, the fact is, when people get ready to call a REALTOR, they're going to call the one who most readily comes to mind. This week I wrote an article, I'm going to run in this month's newsletter about impressions and branding and TOMA (Top of Mind Advertising), which was big, back in the day. Calls to mind ads like Wendy's, "Where's the ----" (Beef)," "What spells relief?" (R-O-L-A-I-D-S) and things like "Golden Arches" and Andy of Mayberry and the whistled theme song, The Fishing Hole. We don't remember the words, but we sure know the tune.

TOMA marketing is about just that, being recognized, and as my cousin at Duke says, "It's not enough to be hungry and in line at the trough anymore, it's important to be first."